As soon as you enter HP’s one-day pop-up art exhibit at Studio 525 in New York City’s West Chelsea, all the colors of the rainbow are yours.
Visitors grab one of the spent plastic ink cartridges that fill a large red plexiglass cube and insert it into a slot in the wall. All together, the cartridges spell out “Create What’s Next.” Here, at the beginning of the interactive art installation, they are invited to consider all the ways that “an empty cartridge is just the beginning.”
The exhibit, open to the public June 2 until 5pm ahead of World Environment Day, was designed by the award-winning architect Germane Barnes to show off HP’s recycling process and the possibilities it creates. The exhibit aims to encourage recycling of the some 1.3 billion inkjet cartridges used around the world each year through HP Planet Partners, the company's free collection and recycling program.
Since 1991, Planet Partners has ensured that more than one billion used cartridges went into the creation of new products, rather than ending up as waste. In that same spirit, the materials used in the exhibit itself will be either repurposed, reused, or recycled into new ink cartridges, Hamilton Perkins designer travel bags, and more.
GET STARTED: See how easy it is to send back your empty cartridges with HP Planet Partners.
Each stop in the immersive experience takes the shape of large cylinders, or pods, corresponding to the ink colors found in a printer cartridge — yellow, cyan, and magenta — and represents each phase of the cartridge recycling process. The yellow pod features a light sculpture made of bits of plastic and metal, depicting the first step of dismantling the ink cartridge. Visitors then move on to cyan, where shredded plastics from HP ink cartridges have been reassembled into a faux terrazzo bench, illustrating the potential for used materials to be turned into something new. In the magenta pod, visitors find a playful arrangement of hula hoops made of recycled plastics, bringing the process full circle.